Student Roost provide comfortable, flexible and affordable accommodation solutions for students in various locations across the UK.
A new approach to their email marketing was required, in order to communicate exclusive offers to new and existing customers. Utilising Student Roost’s extensive and colourful brand guidelines, I designed and built a series of email campaigns that were targeted at specific student groups studying at a wide range of Universities across the UK.
Call to action and social media links were added to encourage maximum engagement, and supplied copy employed a friendly tone of voice to complement this.
The campaigns were also translated into Mandarin to ensure a wider reach, and were mailed out to over 2000 students in total.