Project Description

Now Education Brand Identity Design

NOW EDUCATION

Brand identity design and development

Now Education specialises in assisting teachers to secure jobs at primary and secondary schools in Birmingham, Solihull, Coventry, Walsall, Wolverhampton, Dudley and Sandwell.

After 10 years, the decision was made to rebrand to a fresher and more modern image. The existing logo wasn’t representative of what Now Education stood for as a specialist recruiter for schools.

The new logo is made up of three speech bubbles, representative of the conversations that take place between each stakeholder (client, candidate and Now Education) during the recruitment process. By rebranding, the new image reinforces Now Education’s brand values and is a truer representation of the service provided.

During the process, feedback was requested from clients and candidates of Now Education. The feedback was excellent and the comments helped to decide the finalised logo. Thank you to everyone who contributed.