Project Description

Now Careers Brand Identity DesignNow Careers Brand Identity DesignNow Careers Brand Identity Design


Brand identity design and development

Now Careers specialise in recruitment services for Construction and Accounting and Finance across the UK and Australia.

Recognising that the brand structure wasn?t representing what Now stood for as a business at the time, the decision was made to rebrand the service to Now Careers.

Rebranding to Now Careers defines the service more clearly, creates one global brand, enables smoother division expansion and gives a fresh modern identity.

I created a visual representation of the business, triangular elements reflect the brand’s values as directional, forward thinking and positive marks, thus also reflecting the career of an individual. The concept of tesselation represents the ethos of developing partnerships and working together, and the building blocks which can create career solutions.