Jo is an experienced trainer who has over 20 years experience working with a wide variety of workplaces and groups to provide training in mental health first aid, support, and resilience.
Jo approached me to develop a brand identity and website for her new business venture, Jo Dover Consulting. The colour purple is not only Jo’s favourite, but it is perceived as a symbol of peace and resilience.
The logo mark itself has a botanical feel, reminiscent of the growth, development and blossoming of a flower. The shape also lends itself to be used as a strong brand device across various collateral, and the rounded, soft typeface nurtures the delicate nature of the brand values.