Project Description

Jo Dover Consulting Brand and Web DesignJo Dover Consulting Brand and Web DesignJo Dover Consulting Brand and Web Design

Jo Dover Consulting

Brand Identity and Website Design

Jo is an experienced trainer who has over  20 years experience working with a wide variety of workplaces and groups to provide training in mental health first aid, support, and resilience.

Jo approached me to develop a brand identity and website for her new business venture, Jo Dover Consulting. The colour purple is not only Jo’s favourite, but it is perceived as a symbol of peace and resilience.

The logo mark itself has a botanical feel, reminiscent of the growth, development and blossoming of a flower. The shape also lends itself to be used as a strong brand device across various collateral, and the rounded, soft typeface nurtures the delicate nature of the brand values.

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