Project Description


Record Label Brand Identity

Good Deeds Music Ltd is an independent record label and music management company based in London.

The company required a simple yet strong brand identity, and the incorporation of a small star shape was requested. I was briefed to take inspiration from skateboarding brands, including Santa Cruz and Vans, which influenced the bold capitalised type and edgy angles.

Housed within a circle, the logo mark mirrors the Vinyl or CD format, and this also allows the logo to be easily applied to these products amongst many other digital and printed materials.