Project Description

Student Roost Email Campaign Design
Student Roost Email Campaign Design

Student Roost

Email Campaigns

Student Roost provide comfortable, flexible and affordable accommodation solutions for students in various locations across the UK.

A new approach to their email marketing was required, in order to communicate exclusive offers to new and existing customers. Utilising Student Roost’s extensive and colourful brand guidelines, I designed and built a series of email campaigns that were targeted at specific student groups studying at a wide range of Universities across the UK.

Call to action and social media links were added to encourage maximum engagement, and supplied copy employed a friendly tone of voice to complement this.

The campaigns were also translated into Mandarin to ensure a wider reach, and were mailed out to over 2000 students in total.