Cannonball 2000

Cannonball 2000


Cannonball 2000 combines the exhilaration and thrill of point-to-point driving with a luxury lifestyle experience. Held each summer, Cannonball 2000 is a rolling procession of supercars, customized rarities and exotic vehicles to Europe’s hottest destinations.

Created for everyone who loves cars, enjoying life and partying, the event is a mixture of excellent driving roads and a 5* luxury lifestyle experience. We want everyone to step-out of their cars into 5* luxury and enjoy the best hotels, dining and nightlife each destination can offer.

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Project outcome: Brand refresh, brochures, email campaigns, website refresh, roller banners, stickers, event guides, maps and lanyards, national press advertisements